- 3 Strongest aspect of Sony Interactive Entertainment.
1) The first strength that we believe Sony possesses is their aptitude to release exclusive games like, Horizon Zero Dawn, Nioh, and Mass Effect Andromeda which can catches the customer target segments attention and allows Sony to use premium pricing in order to get the extra revenue during a small window of opportunity that they can.
2) The second strength and probably the most important are Sony's ps4 consoles. This is their bread and butter commodity that they sell and in turn is one of the biggest reasons why Sony doesn't go bankrupt.
3) The third and final strength is their Branding strategy. Branding is probably the single most important facet in the gaming industry and the way Sony Interactive advertising and markets their products has allowed for this Branding ideology stick. For example Sony used their "Greatness Awaits" campaign in order to tease and heighten curiosity for the Sony ps4.
- 3 Weakest Aspects of Sony Interactive Entertainment.
1) The first weakness Sony Interactive possesses is that new gaming consoles come with many problems including glitches within their systems, hardware issues, audio problems and sometimes glitches and within the games themselves.
2) The second weakness Sony Interactive faces is their competition with both Microsoft they possesses the Xbox 1 and the new Nintendo switch. Overall Sony has sold more consoles than both companies but at times Sony has sold less units specifically losing out to Microsoft's Xbox 1 at a time or two.
3) The third and final weakness Sony has is the high involvement customers have when deciding which console to buy. Even though ps4's are available and affordable they are a social want rather than an economic need.
2) Is your firm addressing all three aspects of the pricing “stool?” How do you know?
1) Competition: Sony is doing a good job balancing the stool by pricing their console, "Sony PS4", appropriately and at an affordable price for the majority of customer target segments. The first aspect of pricing Sony Interactive deals with is competition with both Microsoft's Xbox 1 and Nintendo's Switch. All consoles are priced exceptionally well and affordably in order to sway a customers purchase but the one thing Sony does that sets them apart from the rest of the crowd is their extent of high profile games and their treasure trove of games which exceeds 1100 games in total.
2) Cost: Sony Interactive's second aspect of pricing would be the cost of their products such as their consoles. Earlier we said that their consoles are affordable and that is what keeps them competitive in the industry. It is relatively cheap to get started with a ps4 and a game running you around $300 but with that being said you will eventually have to pay for a Sony PlayStation Plus subscription in order to take full advantage of the system which will run you another $60 annually and extra controllers which will cost about the same. The gimmick is that they already have won you over simply because the console is cheap so your initial purchase is cheap and therefore keeps them at the top notch of the competition and the little added features solidify that extra revenue in order to make up for the money lost on the cheap consoles.
3) Customer: Through branding, exclusivity, and the augmented or "total" product Sony Interactive really captures the attention of the customer target market they seek. They hit all the specific brand associations including "strong" which Sony ps4 comes to mind with the majority of people gamers and non-gamers alike. Their brand is "favorable" because the console practically sells itself and helps support their compelling point of difference. Their brand also shares the "unique" quality in the fact that the ps4 leads the way in graphics and gaming spectrum. For the majority of gamers a platform that has the best graphics and majority of games will draw customers from every corner of the market and then Sony is able to focus on that target segment once it is reached.
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